Entrusit case study · Any business with a websiteAI chatbot for websites
An assistant on your site that knows your products and pages, answers visitors and hands warm leads to your team.
The problem
Visitors ask the same questions about products, delivery and opening hours — often outside working hours — and leave when nobody answers. Generic chat widgets don't know the business and make things up.
What we built
An AI assistant added to any website with one script, trained on the company's own pages, product catalogue and documents. It answers visitors, says when it doesn't know, captures contact details and hands the conversation to a person.
How it works
- 1Your pages, products and documents are ingested into a private knowledge base.
- 2The widget is added to the site with a single script tag.
- 3Visitors get answers grounded in your content, with links to the source page.
- 4Leads and anything it can't answer are handed to your team by email or in the dashboard.
Highlights
- Answers only from your content
- Lead capture and human handoff
- Spend limits and a full conversation log
Stack & integrations
- Claude
- Knowledge base retrieval
- Embeddable widget
- Usage & spend limits
- Conversation log
Security & your data
How we handle your data
- NDA before the first call
- Least privilege, read-only by default
- Humans approve sensitive actions
- You own the code and the data
- Your accounts and infrastructure
- GDPR and Macedonian data protection law
Entrusit · info@entrusit.com · +389 77 761 248 · entrusit.com
https://entrusit.com/work/website-ai-chatbot/
Related projects
- ProductSmart Product Import — messy supplier sheets to a clean catalogueAn Excel file and a folder of photos in; grouped, enriched, shop-ready products out.Read the case →
- ProductSmart Scan — AI document processing into the ERPSupplier invoices, receipts and bank statements read, checked and posted — no re-keying.Read the case →
- ProductAsk Your Finances — an AI agent over your booksChat with your bank statements, purchases, expenses and sales — and get told what doesn't reconcile.Read the case →
Project 08 of 16
Want something like this?
Tell us about your version. The first 30-minute process teardown is free, and we'll sign an NDA before it.